Customers Matter is a podcast about customer-centred, omni channel marketing in an age of digital disruption, mobility and the Internet of Things. It's hosted by John O’Neill, a management consultant and founding owner of Komosion, an agency specialising in Customer Experience Design and Delivery - including via data-driven marketing technologies and related services.
Harriet Wakelam, Director of Human Centred Design at IAG, grew up in a prototyping household. Her industrial designer father would line up eight kettles on the kitchen bench and ask her to choose one kettle to make a cup of tea.
"It was a prototyping household," she explains, simply. Those early life lessons now inform the career she's made helping banks, Australia Post and now an Insurance monolith innovate.